Task: Website design and maintenance.
Objective: Redesign the Match Mats website on WordPress to enhance user experience, increase brand awareness, and streamline fundraising efforts.
Wireframing
- Website: WP, Jquery
- https://zuccarellostiftelsen.no
- https://matchmats.no
Project Year
From 2016 till now
Match Mats is a fundraising initiative by Mats Zuccarello for the Zuccarello Foundation which supports grass roots sports in Norway. It is designed for corporate partnerships, and for each point Mats makes in games played, he will donate NOK 1000 to the Zuccarello Foundation, and the companies participating in Match Mats will match this donation.
Strategy and website
1. Discovery and Planning:
The project begins with information gathering. We’ll interview stakeholders to understand goals and target audience. We’ll analyze existing content and competitor websites. A sitemap and style guide will be created.
2. Design Phase:
The design phase involves creating wireframes (basic layouts) and prototypes (more refined versions with visual elements) for a user-friendly website. The homepage will be a key focus, showcasing the Match Mats mission, impact, and clear calls to action for donating. Clear and concise website copy will explain the program’s benefits for Norwegian grassroots sports.
3. Development Phase:
WordPress Setup: The development phase begins by setting up the website on a responsive WordPress theme and configuring essential plugins for donations, tracking, and content management.
4. Testing and Launch:
Launch and Promotion: Following a thorough testing phase, the Match Mats website will be launched with a strategic marketing push to drive traffic and raise awareness. This could involve social media campaigns, press releases, and partnerships.
5. Ongoing Maintenance and Updates:
Maintain and Update: The website requires ongoing maintenance and updates to ensure optimal performance. This includes regularly updating WordPress, plugins, and website content. Additionally, monitoring website performance and user behavior allows for data-driven optimization to further enhance the user experience.
Additional Considerations:
Accessibility, Mobile Responsiveness, and Security: The Match Mats website redesign should prioritize accessibility, mobile responsiveness, and security. This ensures a seamless experience for all users, protects data, and adheres to accessibility standards. Features like clear navigation, mobile-first design, and secure payment gateways are crucial.
